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The secret of this supermarket's big increase in consumer spending is in these LED lights.

  • Author:Innotech
  • Source:Innolite
  • Release on :2018-03-23
According to reports, the large retail store in Langcourt, France, E. Leclerc found that spending from some customers has increased by 34% to 42% in the past few months due to their smart phones connecting wirelessly to the Bluetooth-enabled ceiling chandelier through the App.

The 800 dimmable LED light bulbs are equipped with Bluetooth beacons for indoor positioning and can transmit product information and location information to the customer's mobile phone.

A total of 771 customers used E. The Leclerc app then has access to the Internet of Things (IoT) lighting system.These customers have agreed to bind the application to E. In Leclerc's "Loyal Customer Reward Program," E. Leclerc can tailor specific information based on personal interests and buying habits. Customers can also post missing products in stores.
E. Leclerc's "high turnover" group of customers consumes 34% more than in the previous year, while the "very customer" group of customers consumes more than 42%.

E. Leclerc expressed satisfaction with the results, not only increased revenue, but also improved overall customer engagement, including indoor positioning systems that can analyze customer behavior.

Alain Lafforgue, general manager of the store, said, "Here, our customers can experience new ways of shopping."(china LED bulbs on sale

“Thanks to the virtual customer interaction, we began to understand our customers and learn more about their personal wishes. With this information, we can improve satisfaction and thus generate higher customer loyalty.